Product Thinking: From Marketing to PM
Reflections on transitioning from digital marketing to product management and how marketing mindset helps in product decisions.
Product Thinking: From Marketing to PM
Making the transition from digital marketing to product management has been an enlightening journey.
The Marketing Advantage
Coming from a marketing background provides unique advantages:
- User empathy - Understanding user needs and pain points
- Data-driven decisions - Using analytics to guide choices
- Storytelling - Communicating product value effectively
Bridging the Gap
The key difference is moving from promoting existing products to building them from scratch.
Key Learnings
- Focus on outcomes, not features
- Iterate based on user feedback
- Balance business goals with user needs
More thoughts to come as this journey continues.