Product Thinking: From Marketing to PM

Reflections on transitioning from digital marketing to product management and how marketing mindset helps in product decisions.

February 20, 2024
Chinmay Kulkarni
product-managementcareer

Product Thinking: From Marketing to PM

Making the transition from digital marketing to product management has been an enlightening journey.

The Marketing Advantage

Coming from a marketing background provides unique advantages:

  1. User empathy - Understanding user needs and pain points
  2. Data-driven decisions - Using analytics to guide choices
  3. Storytelling - Communicating product value effectively

Bridging the Gap

The key difference is moving from promoting existing products to building them from scratch.

Key Learnings

  • Focus on outcomes, not features
  • Iterate based on user feedback
  • Balance business goals with user needs

More thoughts to come as this journey continues.